Case Studies Clients that just keep Leveling Up

Electrical Case Study 01 Trustworthy Electric

Trustworthy Electric partnered with Plumbing & HVAC SEO to turn organic search into a dependable growth channel for their electrical business. Over a six‑month period, their SEO campaign produced a 16.64x return on investment, driving more than 800 leads at a very efficient cost per lead. Overall call volume surged, with the majority of their 700+ calls coming directly from Google Business Profile, while their website attracted over 5,500 users and captured dozens of tracked conversions. Most importantly, the leads were high quality, ultimately resulting in hundreds of in‑field closed jobs and a consistently full schedule.

16.64x Overall ROI From SEO Campaign
815 Total Leads Generated
$14.65 Average Cost Per Lead
442 In‑Field Closed Leads
“We look different from the competitors — we are just popping up — and whenever someone looked at our website compared to our competitors in the area, it was leaps and bounds above everybody else, and that is 100% thanks to the SEO and marketing efforts behind us.”

Samira Jones | Marketing & Operations Administrator Trustworthy Electric

Clic Digital Marketing - Focused PPC

Pest Control Case Study 02 Service Ready Pest Control

Service Ready Pest Control launched as a brand-new brand in highly competitive South Florida, looking to use recurring pest control services as a feeder for higher-ticket plumbing and HVAC work for their sister company. Before partnering with Plumbing & HVAC SEO, they had no organic visibility, a website that lacked cohesive branding and conversion focus, and a Google Business Profile with great reviews but little optimization or citation support. After launching a new, conversion-focused site and ramping up local SEO, Service Ready began attracting consistent, high-intent traffic to key service pages like ants, rodent control, and bed bugs, and turned that visibility into real phone calls from local homeowners.

1,200+ Website Sessions in the First 4 Months
1,100+ New Users Engaging with the Brand
248 Inbound Calls Generated in the First 4 Months
89% Of Calls Coming Directly from Google Business Profile

Clic Digital Marketing - Focused PPC

Roofing Case Study 03 Pace Roofing

Pace Roofing came to Plumbing & HVAC SEO after hitting a ceiling with their digital growth. Their old website wasn’t built to convert, site speed was slow, and there was no clear path for ideal customers to book, call, or text. They struggled to gain rankings and organic lead flow in both of their competitive markets: Philadelphia and South Jersey. Their South Jersey Google Business Profile had been suspended for months, they weren’t on Local Services Ads, and they lacked a strategic PPC campaign or visibility into which channels were actually driving ROI. After partnering with Plumbing & HVAC SEO, Pace Roofing now has a conversion-focused website, reactivated and optimized GBPs, fully tracked local and paid campaigns, and a steady stream of calls from homeowners across both service areas.

1,045+ Inbound Calls Tracked in 12 Months
870+ Calls Driven Directly from Google Business Profile
130+ Leads Generated from Google Local Services Ads
80%+ Of All Calls Coming from High-Intent Local Search Channels

“Google Ads and LSA and the SEO seem like they are a strength of our business — we’re increasing our budget about 10 to 15% a month just because we’re seeing such a strong return, and it’s one of the things that’s made a big difference, being able to have these campaigns operating at such profitable margins right now.”

Andrew Bons | Marketing Manager Cardinal Heating, Cooling, Plumbing, and Electric

HVAC Case Study 04 Cardinal Heating, Cooling, Plumbing & Electric

Cardinal Heating, Cooling, Plumbing & Electric turned to Plumbing & HVAC SEO to generate consistent, high-quality leads and scale their business. With a stronger organic presence and a paid search strategy built to convert, they quickly reached the point where they needed to add more trucks to keep up with demand. For other home service companies on the fence about making a change, their advice is simple: “Just do it!”

500+ Paid Search Leads in 2020
30% Conversion Rate for Paid Search Leads
4,600+ Organic Website Visitors in 7 Months
1,400+ Inbound Calls in 7 Months

Plumbing Case Study 05 Roman Plumbing Inc.

After working with several digital marketing agencies and seeing little to no real improvement online, Roman Plumbing Inc. partnered with Plumbing & HVAC SEO to finally break through in their market. With a conversion-focused, professionally designed website and a targeted local SEO strategy, they now show up prominently for the most important plumbing keywords in their area and consistently turn that visibility into calls and booked jobs.

20% Increase in Google Business Profile Searches
32% Increase in Yearly Call Volume
1 New Industry Entered in the Last Year
11% Increase in Google Visibility